Casefile · MPC-023

MAXIMUS

MAXIMUS is a one-off MP-Customized exhibition PC showcased at Gamescom 2023 with ASUS ROG, Seasonic, Intel, Bitspower and G.Skill hardware and branding.

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Gamescom 2023 · ASUS ROG showcase

Since 2010

International custom builds

CES · Computex

Global technology showcases

Gamescom · PGW

Exhibition experience

60 m²

Dedicated ModCrib

Mission file

MPC-023

Casefile: MPC-023
Date: 2023
Project type: International exhibition custom PC
Partners / brands: ASUS ROG · Seasonic · Bitspower · Intel · G.Skill
Documented at: Gamescom 2023

Mission

Create an exhibition-grade custom PC that gives the MAXIMUS name and ASUS ROG identity an unmistakable presence at Gamescom 2023.

Mission report

MAXIMUS is structured as a tall mechanical display rather than a conventional closed tower. Silver-toned fabricated panels, exposed fasteners and rows of black fins frame a warm gold illuminated centrepiece, while red light reveals the Intel, G.Skill, Seasonic and Bitspower hardware within. Repeated circular accents anchor the lower section and the sharp layered silhouette carries the ASUS ROG character into a build designed to remain legible on the Gamescom show floor.

Build media

Inside the project

Finished MAXIMUS custom PC in red ASUS ROG showcase lighting — MAXIMUS presented in its finished red-lit ASUS ROG configuration.

Early assembly of the MAXIMUS custom chassis — The main MAXIMUS structure taking shape in the workshop.

CNC machining an acrylic MAXIMUS window panel — CNC machining one of the custom transparent window layers.

MAXIMUS acrylic panel being machined — The layered window geometry being cut from acrylic.

MAXIMUS hardware installation being filmed in the workshop — Documenting the Intel and ASUS ROG hardware installation.

Full MAXIMUS build at Gamescom 2023 — The complete exhibition build on the Gamescom show floor.

Radiators and fans fitted to the MAXIMUS custom PC — The exposed radiator and fan layout during final assembly.

Red-lit hardware inside the MAXIMUS custom PC — The illuminated internal hardware and cooling assembly.

Internal detail of the MAXIMUS Gamescom build — A second view through the red-lit hardware chamber.

ASUS ROG spine detail on the MAXIMUS chassis — The layered black spine carrying the illuminated ASUS ROG identity.

Reverse view of the MAXIMUS custom case — The layered metal shell and stacked black fins from the reverse side.

MAXIMUS displayed at the ASUS ROG stand during Gamescom 2023 — MAXIMUS illuminated on the ASUS ROG stand at Gamescom 2023.

MAXIMUS custom PC showcase video

01 · Briefing

The assignment

A Gamescom show build has to communicate its identity from across a crowded exhibition floor while rewarding a closer look at the fabrication, cooling and hardware. The surviving archive connects MAXIMUS with ASUS ROG, Seasonic, Intel, Bitspower and G.Skill.

02 · Execution

Built as one idea

MP-Customized developed the angular raw-metal enclosure around stacked black fins, a gold illuminated centrepiece and visible red-lit hardware. The selected media follows the project from its early chassis concept through professional detail photography to its finished Gamescom presentation.

03 · Outcome

Made to be seen

MAXIMUS became a distinctive, presentation-ready custom PC that brought its partner hardware and ASUS ROG visual language together for Gamescom 2023.

Mission and report text are drafted from the preserved project image and original MP-Customized metadata. Additional technical specifications, photography or press references can be added after verification.

Capabilities behind the project

MPC-023

Inside the project

The assignment

Built as one idea

Made to be seen

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